ATTENTION MATTERS! • JUNE 19 - 22

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SCHEDULE OF EVENTS

MONDAY, JUNE 19

HAPPY HOUR

5:00-7:00 PM CEST - DV YACHT, ASYA

Welcome Happy Hour!

In partnership with Taboola

Just touched down in Cannes? Take the edge off from the flight and meet us

for a beverage on our yacht, the ASYA.

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TUESDAY, JUNE 20

SUMMIT

9:30 AM -12:30 PM CEST

DV YACHT, ASYA

Summer of Soccer: Women’s Edition

Hosted by DoubleVerify & Giant Spoon in partnership with

the NWSL and Angel City Football Club

As we approach the 2023 Women’s World Cup, we bring you “Summer of Soccer: Women’s Edition” at Cannes 2023 to inform and engage the media, marketing and agency stakeholders on creative and commercial opportunities in women’s soccer. The morning will feature conversations on storytelling, brand building, and strategic partnerships in the women’s soccer landscape.

Speakers

Julie Eddleman, Chief Commercial Officer, DoubleVerify
Jessica Smith, SVP of Partnerships, Angel City
Kari Noonan, Chief Strategy Officer, Angel City
Alexis Ohanian, Owner and Reddit Founder, Angel City
Sophie Kelly, SVP of Whiskeys, Diageo
Ashlyn Harris, Former NWSL player/USWNT World Cup Champion and Gotham FC Chief Creative Office
Angela Zepeda, CMO, Hyundai
Josh Dixon, Olympian, Chicago Red Stars Owner and founder, The Player’s Impact

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PANEL

3:00-4:30 PM CEST

DV YACHT, ASYA

From Buzz to Bottom Line:

How Leading Brands are Making Attention Pay

Attention is the heart of advertising – after all, what good is an ad creative if it doesn’t engage and mobilize its intended audience? Over the past year, there’s been a lot of talk about “attention” - what it is, why it’s important and how to leverage the wealth of data available to advertisers.

There’s no question that attention metrics have the potential to transform the way we measure and optimize campaigns, but how do brands realize that potential?

In this session, we’ll discuss how leading brands and agencies are making attention metrics pay - from decisions about placements and devices, to choices about creative execution. We’ll discuss how the media industry has evolved to a place where we are able to measure the impact of attention itself and how privacy-friendly attention signals are transforming the way advertisers can predict campaign performance and, ultimately, drive outcomes for brands.

Speakers

Johanna Wahlroos, VP, Global Client Strategy, DoubleVerify
Keith Bryan, President - Best Buy Ads, Media, & CRM, BestBuy
Jorge Ruiz, Global Head of Marketing Science, TikTok
Josh Nafman, Vice President, Data & Operations, Diageo
Steve Nottingham, Head of Digital, Global, WPP
Cara Lewis, Chief Investment Officer, Dentsu

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PARTY

6:00-9:00 PM CEST - DV YACHT, ASYA

Attention Fête Chez DV!

In partnership with Affinity Solutions

Dance the night away at DV's yacht party! Join us for a fun night of connection over food, drinks and a live DJ.

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WEDNESDAY, JUNE 21

PANEL

3:00-4:30 PM CEST

DV YACHT, ASYA

The Art and Science of Protecting Brand Reputation: How AI is Transforming Media Measurement in UGC Environments

Content consumption and creation have reached new heights. From streaming video to ChatGPT, consumers of all ages across the globe are embracing new and exciting ways to generate, share and enjoy content - and connect with brands. While this represents a huge opportunity for advertisers, it can be a reputational minefield for brands. Between a global pandemic, geopolitical conflict and the proliferation of inflammatory content online, determining how your brand shows up in the public eye can be daunting.

In this session, we’ll take a look at how advertisers, ad tech companies and social platforms are working together to address brand safety and suitability in a hyper-dynamic digital landscape. We’ll explore how AI and machine learning technologies are growing in sophistication and effectiveness, and how they - together with their human counterparts - are transforming how we protect brand reputation at scale, helping to drive a cleaner, more transparent content ecosystem.

Speakers

Dan Slivjanovski,Chief Marketing Officer , DoubleVerify
Kate Alessi. Managing Director, YouTube/Video Global Solutions, Google
Deva Bronson, EVP, Global Head of Brand Assurance, Dentsu
Ollie Richardson, Global Head of Social, OMG
Olya Diachuk, Data Driven Media Director, The HEINEKEN Company
Oli Marlow Thomas, Founder and CIO Smartly.io

HAPPY HOUR

5:00-7:00 PM CEST

DV YACHT, ASYA

Join Us For Happy Hour!

In partnership with Smartly

Cool off from the Cannes’ sun and join us for a beverage while connecting with DV's leadership team and industry experts.

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events

THURSDAY, JUNE 22

PANEL

9:00 AM CEST - DV YACHT, ASYA

Brand Safety & Suitability:

The Keys to Balancing Protection and Scale

Throughout the week at Cannes, Brand Advance Group will be exploring the art of Responsible Media.

We’ll be unpacking why it’s important, when it matters most and how to work with underrepresented content creators in a fair and equitable way — helping brands align their values with their media investments and publishers maximize yield.

From a global pandemic to highly polarised political rhetoric — and everything in between — brands and publishers are feeling the pressure to protect their ad investments. But it is also a challenge to determine how to balance protection without sacrificing reach. This is exactly why transparency in brand safety and suitability are more important now than ever before.

In this session, we have partnered with DoubleVerify to take a deeper look at the ways brands protect themselves within today’s evolving news cycle. Join us on the DoubleVerify Yacht, the ASYA, as we discuss how you can use the latest brand safety and suitability tools to get the best of both worlds: protection and scale.

Speakers